Do You Have an E-mail Account?

In past years Community Education did all our advertisement by our quarterly mailers which consist of all our initial certification, continuing education, and specialty classes. Postcards as well have been a large part of our marketing, focusing on upcoming sessions in specific areas. Today, broadcast e-mailing plays a large part in our marketing plan, and seems to be a great way to provide direct contact with providers immediately.

Some providers have expressed concerns of viruses or are overwhelmed with responding to e-mails, let alone their daily duties. To a degree I can understand, the volume of e-mail we have definitely does play a part in productivity throughout the day. On the other hand e-mailing has provided a great tool for many providers throughout the state by communicating with doctors, families, Licensed Program Analysts (LPAs), or Regional Centers.

Another use of your e-mail is by taking online education. The Department of Social Services allows providers to take twenty (20) of their forty (40) continuing education hours as online education. This can be done by going to our website and clicking on the online tab; there you will be able to choose topics that interest you. When creating your account your e-mail address will serve as your user name and identify you any time you log into the system.

So you might ask, “Where do I get an e-mail account?” Your internet service provider should be able to provide you with an e-mail account; otherwise, search engines such as MSN (Hotmail), Yahoo, or Google can provide you one at a minimal fee or no fee at all. One nice thing about using a search engine’s account is you can access that e-mail where ever you have access to the World Wide Web.

A few things to remember with e-mail are:

  1. Answer e-mail in a reasonable amount of time. If this cannot be done, it may be wise to delegate personnel to perform such task.
  2. Use a good e-mail account with spam filtering. This will reduce your workload considerably, and help identify legitimate e-mails in your inbox.
  3. If possible, address the person or company by name when replying to an e-mail. This has more impact and exhibits more respect than just simply, “Hello.”
  4. Give the impression you are interested in their inquiry, and you should be, as this may prove beneficial to you as well as for the person who initiated the e-mail. If it’s something you don’t have an answer for, offer to make an attempt to investigate and get back to them. At least you have acknowledged the person’s concern in a timely and professional fashion.
  5. Close by thanking the inquirer, and perhaps offering to be available to assist further should he or she need more information.
  6. Sign off with at least your name or company name. Not doing so gives the impression of being inconvenienced or rude.

If you would like to be added to our e-mail distribution list please do so by contacting our office staff, or by adding your email with the “Join our Mailing List” form below.

As always, thank you for taking the time to view our blogs. We look forward to having you out at upcoming conferences.

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