Website Can Be A Marketing System

Great websites work 24 hours per day, no matter what distractions occur in a facility. When you incorporate “content marketing” systems into your website, you can attract seniors and their family members, inform (as if face-to-face), drive follow-up & keep-in-touch programs, and make it easy for those who like your facility to make referrals.

Do You Know Your Click-Through-Rate?

Potential residents and their family members increasingly use the Internet–and tools such as Google–to help them locate assisted living communities.  Understanding Click-Through-Rate (CTR), which tracks the number of clicks to your website from search engine results pages, is an important part of your online marketing strategy.

Sales and Marketing Starts with Hello

Sometimes in our quest to maintain and improve our sales and marketing results we overlook the simple things. One of the most basic fundamentals for sales and marketing success in an assisted living or residential care community is good telephone etiquette. How good is the telephone etiquette of your staff? Do they answer with a […]

Tuesday Tip: Attracting New Residents is Biggest Challenge for Providers

With your hectic schedule, it is sometimes easy to overlook simple compliance issues. Advanced Healthcare Studies’ “Tuesday Tips” will bring you a quick, helpful idea each week that can assist you in your operations related to regulatory compliance. We know that many of you implement outstanding practices in your community, and we welcome your ideas […]

Tuesday Tip: Look Through Your Residents’ Eyes

With your hectic schedule, it is sometimes easy to overlook simple compliance issues. Advanced Healthcare Studies’ “Tuesday Tips” will bring you a quick, helpful idea each week that can assist you in your operations related to regulatory compliance.

Referrals Can Come From a Variety of Sources

Family and friends – The easiest and most accessible referrals are those provided by family and friends of facility personnel. Networking – Focused networking is an effective way to increase the number of referrals. Networking opportunities are not always formal affairs

Who is the Target Market?

In a book on marketing that I recently read by Jay Conrad Levinson and Al Lautenslager the authors addressed the issue of “Who is the target market?” If a tree falls in a forest and no one is there to hear it, is there still sound?

Presenter Spotlight: Steve Schmidt, Marketing with Care

Steve Schmidt, President of Marketing with Care, will be a presenter at our Third Annual Small Provider Conference on July 17-18, 2008 at Pechanga Resort & Casino, Temecula, CA. I would like to share additional information about their company and products.

Networking

Last week I had an opportunity to attend a continuing education class in Hayward. During this program I witnessed many providers participating in workshop projects throughout the day. This provided interaction from attendees that shared the same facility types, as well as input from others. While online