Do You Know Your Click-Through-Rate?

Potential residents and their family members increasingly use the Internet–and tools such as Google–to help them locate assisted living communities.  Understanding Click-Through-Rate (CTR), which tracks the number of clicks to your website from search engine results pages, is an important part of your online marketing strategy.

In her blog article at, Angela Stringfellow provides an excellent summary of the importance of CTR and the use of keywords for senior living providers, and the impact it has on your online marketing efforts.  Click here to read the full article.

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